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Singapore Tourism Industry Targets To Yield Economic Gains From Tourists

The Singapore tourism industry plans to yield more economic gains from tourists’ spending when they visit the country for business or leisure. Thus, the tourism strategy of Singapore will not only focus on increasing visitor numbers.

To do this, the government is set to plan and conduct more events and activities that will encourage more spending of tourists, thereby gaining more income for the country.

International events held in Singapore such as the Formula One Grand Prix have made Singapore a more popular destination not only in Asia but also around the world. The race attracted over 150,000 visitors, spending more than S$560 million within the first few years of its staging.

Second Trade and Industry Minister S Iswaran said that the government focused its tourism strategy on three “Cs”- content, clients and connectivity.

Mr Iswaran said that Singapore attractions and tourism infrastructure must offer enough content to entice visitors from all over the globe to come over and experience the offerings of the cosmopolitan.

Aside from the existing tourist spots popular in Singapore, a new attraction will be offered to visitors in 2013. Among these will include the River Safari, home to pandas “Kai Kai” and “Jia Jia,” which are expected to charm young and old alike.

“Where clients are concerned, the key is to study important market segments to see how more tourists can be brought into Singapore. On connectivity, the aim is to position the country as a regional gateway for visitors,” Mr Iswaran said.

Mr Iswaran also said that one area Singapore might have to work harder is on improving customer satisfaction.

A recent survey found that tourists were less happy with the quality of goods and services in the country.

Meanwhile, Walter Lim, vice chairman of the Association of Singapore Attractions, said that the government will encourage attractions to invest in their staff, look at ways of equipping them to provide better customer service to tourists.

The Visitor Arrival Statistics report of the Singapore Tourism Board showed that more than 7 million tourists from all over the world came to Singapore from January to June 2012. This marked an 11.4 percent increase from last year’s record. The total amount of tourist spending during the period was S$11.5 billion, also marking a 7 percent year-on-year increase.

Mr Iswaran said there will be more emphasis on driving higher economic yield from tourists in the coming years.