Singapore Airlines Set To Revamp Cabins For Better Service
In its bid to stay ahead in the international airline industry, Singapore Airlines announced its plans to introduce overhauled seats and cabin interiors with an upgraded in-flight entertainment.
The air company said it hired BMW Group subsidiary DesignworksUSA and James Park Associates to develop the next generation of products and furnishings, which are set to be introduced next year. These new fixtures in the airlines will be available on new aircrafts starting with the Boeing 777-300ERs, to be followed by the Airbus A-350s and Boeing 787s.
Singapore Airlines revealed that changes will be made on first and business class, which generate the bulk of its profits. The airline’s plans to revamp its seats in its new Boeing 777-300 ERs aim to provide its passengers a “unique premium feel and experience.”
Meanwhile, the economy class will not be left behind in the airline’s plans for renovation. Work is underway on improving the seats and headrests for the economy class. The changes in the economy will also provide more personal space and comfort for the passengers.
Singapore Airlines’ last major overhaul was in 2008. The company is known as a trendsetter in the airline industry and is famous for its excellent cabin service. The close competition in airline premium travel market in Asia has been noted recently. Rivals of Singapore Airlines such as Cathay Pacific in Asia and Etihad, Emirates and Gulf Air from the Middle East have been showing good competition.
Singapore Airlines flies to 63 destinations in 35 countries on six continents from its primary hub in Singapore. It has a strong presence in the Southeast Asian region, which together with its subsidiary SilkAir, connects Singapore with more international destinations in the region than any other Southeast Asian airline.It ranks amongst the top 15 carriers worldwide in terms of revenue passenger kilometres and 10thin the world for international passengers carried.In 2010, Singapore Airlines was announced by the International Air Transport Association as the second largest airline in the world by market capitalisation with a worth of US$ 14 billion.