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P&G Moves Global Headquarters To Singapore, Establishes SG As Asia-Pacific Hub For Consumer Market

In September, US beauty giant Proctor & Gamble (P&G) will find its new home across the shores. P&G announced migrating its global headquarters from Cincinnati, Ohio in a strategic move to leverage Asia Pacific which is now recognised as the fastest growing market for beauty, grooming, and skin care brands.

The global beauty brand’s migration to Singapore is predicted to give significant rise to employment and to attract global enterprises to bring their investments in the Republic, this according to Singapore company registration expert Richmond Corporate Advisory.

Citing a Euromonitor International report, Richmond says P&G’s migration to Singapore aligns with Asia-Pacific being primed as a beauty market. Euromonitor International highlights the region as accounting for nearly half the US$96.9 billion global skincare market. P&G owns 5.8% of Asia’s skincare market.

In retrospect, Richmond reports that P&G’s migration of its beauty, skin care, and male grooming business to Singapore is a plan that had its seeds planted since five years ago. In December 2007, P&G established a 6500 square metre perfume plant. Next began its construction of a $120 million R&D facility called the Innovation Center which, when opened, is predicted to offer 400 jobs to Singaporeans and to lead in the beauty and male grooming business by 2015. At the moment, P&G already has its infant care division in Singapore.

P&G will also realign its top leadership to welcome the change. Group President For Asia Deb Henretta will be Group President Of Global Beauty, a position formerly held by Virginia Drosos who will retire from P&G effective September.

And just how will Singapore and the rest of Asia Pacific react to more P&G products to be introduced in the region? Consumer analysts believe that consumers will be more inclined to carry international brands for the brand equity and as these are associated with quality.

In September, US beauty giant Proctor & Gamble (P&G) will find its new home across the shores. P&G announced migrating its global headquarters from Cincinnati, Ohio in a strategic move to leverage Asia Pacific which is now recognised as the fastest growing market for beauty, grooming, and skin care brands.

The global beauty brand’s migration to Singapore is predicted to give significant rise to employment and to attract global enterprises to bring their investments in the Republic, this according to Singapore company registration expert Richmond Corporate Advisory.
Citing a Euromonitor International report, Richmond says P&G’s migration to Singapore aligns with Asia-Pacific being primed as a beauty market. Euromonitor International highlights the region as accounting for nearly half the US$96.9 billion global skincare market. P&G owns 5.8% of Asia’s skincare market.

In retrospect, Richmond reports that P&G’s migration of its beauty, skin care, and male grooming business to Singapore is a plan that had its seeds planted since five years ago. In December 2007, P&G established a 6500 square metre perfume plant. Next began its construction of a $120 million R&D facility called the Innovation Center which, when opened, is predicted to offer 400 jobs to Singaporeans and to lead in the beauty and male grooming business by 2015. At the moment, P&G already has its infant care division in Singapore.

P&G will also realign its top leadership to welcome the change. Group President For Asia Deb Henretta will be Group President Of Global Beauty, a position formerly held by Virginia Drosos who will retire from P&G effective September.

And just how will Singapore and the rest of Asia Pacific react to more P&G products to be introduced in the region? Consumer analysts believe that consumers will be more inclined to carry international brands for the brand equity and as these are associated with quality.