Singapore Company Registration Specialist
We provide incorporation and corporate secretarial services

Choice of Ideal Singapore Company Name

The following guide will provide information about choosing the ideal name for your proposed company in Singapore.

Choosing the right name for your Singapore company can add more value to your business. If your company doesn’t have the ideal name, your branding campaigns are not going to be able to deliver the best results. Anyone who lays a lot of emphasis over the long-term success of their business needs to research every aspect associated with choosing a company name.

TIPS TO CHOOSE THE IDEAL COMPANY NAME

1. THE NAME SHOULD BE EASY TO REMEMBER

Creativity and uniqueness will certainly help your company name to stand out, it is most important that the name should make sense and be easily remembered. Avoid names which are too long or difficult to spell. This is more important when people are looking for your company information online. If they are unable to find the right website, they are most likely to become frustrated and go to the site of a competitor. This could result in loosing web traffic and sales.

2. THE NAME MUST HAVE AN AVAILABLE DOMAIN NAME

Globalization is bringing the world closer and technology has played the pivotal role in making it smaller. It is highly likely that even after finding the perfect company name, finding an available matching domain name is difficult because it has been taken by another business or entity from another country. It may even be possible that the domain name has been taken by a company or organization that is engaged in an entirely different business or it is related to unpleasant things such as extremism, porn or scams.

It will be wise to do some research at both local land international levels to ensure that you are using a company name with identical or similar domain names that don’t bring a bad name to your business when searched online.

3. THE NAME SHOULD HAVE A VISUAL LINK TO IT

The moment someone reads your company name or domain name, it should bring an instant visual element to their mind.

An effective way to make your company name easier to remember is by creating a name through the combination of a noun and adjective.

When choosing or creating your company name, it is important to know that if you are able to create the visual connection to the name in the mind of people, the image will remain in their mind for good. Even the choice of colors is important, and you must select colors for your company name that represent the features that you want to display.

4. KEEP THE GLOBAL MARKET IN MIND

It is essential to choose a name that meets your local branding requirements while having a universal appeal to it. Your long-term plans and target market will have a major impact on this.

On the other hand, if you plan to extend your business to the international market, such as Singapore or other Asian countries in the future, you will notice major challenges in taking French name to such a market. It will also be required to consider that a simple name in English doesn’t mean something unwelcome or sounds something objectionable in another language in a place where you may have business interests, in the present or in future.

Therefore, it is extremely important to research your targeted market and consider your long-term plans when naming your company. It is essential to understand all the business and financial implications of your company name and products/services name in the targeted market and the global scenario.

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