Singapore Company Registration Specialist
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Registering A Company

Registering A Company With The Best Name

A company’s name is more than just a combination of letters and numbers, or a logo to put in product packaging, offices, and business cards. A company’s name is its identity. It is its primary tool to communicate itself across markets and people. A company’s name speaks of its brand, and it is the first thing that everyone sees or hears. A name holds so much power that it can make or break a company’s image.

The competition for attention starts in coming up with a name. After all, names are all about making lasting first impressions, tickling the imagination, and making people want to find out more.

Registering A Company: What’s In A Name?

Companies cannot just pick a random name to register a company with. Remember that once you register that company name, you’re going to have to stick to it no matter what. It isn’t like an online username you can change at every whim without hurting the brand you have already established. Frequently, companies only undergo name change when they’re re-branding.

What then are the qualities that your company name should have? First, it has to be catchy. For a name to be catchy, it has to be simple and easy to remember. Depending on your product or service and your target market, you may adopt a name either in English or the vernacular.

Second, your name must communicate your brand clearly without getting ambiguous, but retain an intriguing quality as well so people would be enticed to know more about it.

A great example of a catchy and intriguing name is Apple, the technology company that has recently been named the world’s most valuable brand. Taken from a very common word pertaining to a fruit, the name Apple is catchy enough to encourage people to find out more about what it offers.

Registering A Company: The Basics

Naming a company has its share of guidelines to be followed, the most important of which is the trademark. Each company name is unique, and rightly so because you don’t want to be confused with a similarly named business. Before naming a company, business owners have to know their direct competitors and, in the spirit of competition, keep their names as unique as possible from everyone else’s. Copying names or trademarks is punishable by law, and will have great costs on your brand. This is why owners must take time to think about what they want to communicate through their name and express it as simply as possible.